How to Rank Top on Instagram | Keyword/Hashtags Research for Instagram

Introduction

Today, we’ll explore how to effectively perform keyword research for Instagram to boost your content’s visibility and rank higher on the platform. Keywords are the terms users type into Instagram’s search box when they’re looking for specific content. Knowing which words or phrases are commonly searched can help you optimize your profile and content to attract more viewers.

Why Keywords Matter ( SEO )

Keywords are essential because they help users discover your content. By attaching the right keywords to your profile and posts, you increase the chances of appearing in relevant searches. This, in turn, can lead to more followers and greater engagement.

Tools for Instagram Keyword Research

While there are many tools available for keyword research, such as Keywords.io, today we’ll focus on using Instagram itself for keyword research. This method is effective and allows you to understand what users are searching for directly on the platform.

Understanding Short Tail and Long Tail Keywords

In digital marketing, there are two main types of keywords: short tail and long tail.

• Short Tail Keywords: These are broad and general terms, like “marketing.” They encompass a wide range of content related to the general category.
• Long Tail Keywords: These are more specific phrases that target a particular niche or content, such as “how to increase your followers.” They are more precise and often less competitive.

Both types of keywords are important for your Instagram strategy. Short tail keywords can attract a broader audience, while long tail keywords can target specific user interests.

Conducting Keyword Research on Instagram

Using the Mobile App

Instagram keyword research is best conducted using the mobile app because the desktop version does not provide keyword recommendations.

1. Open Instagram and Click on the Search Box:
   Start by typing a general keyword related to your content. For instance, if you are posting about furniture design, type “furniture.”
2. Analyze the Suggestions:
   Instagram will provide various suggestions like “furniture design,” “furniture maker,” “wood furniture,” “diy furniture,” and “furniture makeover.” These suggestions indicate popular search terms.
3. Identify Relevant Keywords:
   Choose the keywords that are most relevant to your content. For example, if you are posting about “furniture design,” select that as a primary keyword. Note that “designer bedroom furniture” is a long tail keyword and more specific, which can also be used if it fits your content.
4. Explore Further Suggestions:
   By typing “furniture design,” you can find more related keywords such as “modern furniture design” and “modernest design furniture.” These keywords can be saved and used in your content.
5. Check Top Posts and Hashtags:
   Click on a keyword like “furniture design” and examine the top-ranking posts. Look at the hashtags used, the captions, and any recurring keywords. For instance, hashtags like #diningroomtable, #diningtable, #contemporaryfurniture, and #organicfurnituredesign might be frequently used.
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Using Tags Section

After identifying some primary keywords, explore the tags section for more ideas.

1. Go to the Tags Section:
   Search for a keyword and switch to the tags section. For example, searching for “furniture design” may show tags like #furnituredesigner, #furnituredesigns, #furnituredesignerstudio, etc.
2. Evaluate Popular Tags:
   Look for tags with a substantial number of posts (e.g., more than 50,000 posts). Popular tags indicate higher search volumes. For instance, tags like #furnituredesign with 12.4 million posts or #furnituredesigns with 92k posts are good choices.

Example: Keyword Research for “YouTube Growth”

1. Search for “YouTube Growth”:
   This keyword may not yield many suggestions. However, switching to the tags section can provide options like #YouTubeGrowth, #YouTubeGrowthTips, #YouTubeGrowthCommunity, and #YouTubeGrowthHack.
2. Explore Related Keywords:
   Search for variations like “YouTube,” “YouTube hacks,” or “YouTube money” to find more relevant tags and keywords. Tags like #YouTuber, #YouTubeChannel, #YouTubeVideos, #YouTubeMusic, and #YouTubeGaming may also be relevant.
3. Analyze Top Posts:
   Look at the top posts under these hashtags to see what keywords and hashtags they are using. For example, keywords like #YouTubeWealth, #YouTubeTraining, #MakeMoneyOnYouTube, and #YouTubeAutomation are commonly used.

Planning Your Keyword Strategy

When planning your keyword strategy, consider a mix of short tail and long tail keywords relevant to your business. Use logic and relevance to your content to select the best keywords. For instance, for YouTube growth content, you might choose keywords like #YouTubeGrowth, #YouTubeHacks, #YouTubeMoney, and #YouTubeWealth.

Read more https://digiday.com/marketing/instagrams-new-features-will-impact-organic-reach/

Conclusion

Instagram’s algorithm evolves with its growing user base, making it crucial to use relevant and effective keywords. By following the tactics discussed, you can perform successful keyword research directly on Instagram, enhancing your content’s visibility and engagement. Remember to balance short tail and long tail keywords and ensure they are relevant to your specific content and business goals.